Custom Feed - Filter Reference

This page lists all available filters for Custom Feeds, including their supported operators and allowed values.

How to Use This Reference

Each filter can be used in the advanced_filters structure when creating or updating a Custom Feed. The filter must use one of its supported operators, and if enum values are specified, the value must be one of those options.

Example filter usage:

{
  "type": "filter",
  "field": "country_code",
  "operator": "is",
  "value": "US"
}

Available Filters

Acquisition

Filter	Allowed Operators	Supported Enum Values	Description
`ad_content`	`is`, `is_not`	None	Ad content or creative variation
`ad_group`	`is`, `is_not`, `is_present`	None	Ad group identifier
`campaign`	`is`, `is_not`, `is_present`, `is_empty`, `begins_with`, `ends_with`	None	Marketing campaign name
`campaign_type`	`is`, `is_not`, `is_present`	None	Type of marketing campaign
`keyword`	`is`, `is_not`, `is_present`, `is_empty`, `begins_with`, `ends_with`	None	Search keyword or term
`medium`	`is`, `is_not`	None	Traffic medium (e.g., organic, cpc, referral, email)
`referrer`	`is`, `is_not`, `begins_with`	None	Referring domain
`referring_url`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Full referring URL
`source_medium`	`is`, `is_not`, `contains`, `not_contains`, `begins_with`	None	Combined source and medium (e.g., "google / organic")

Behaviour

Filter	Allowed Operators	Supported Enum Values	Description
`device_type`	`is`, `is_not`	`desktop`, `smartphone`,`tablet`	Type of device used
`file_download_name`	`is`, `is_not`, `is_present`, `is_empty`, `contains`	None	Name of downloaded file
`form_id`	`is`, `is_not`	None	Form identifier
`form_submit`	`is`, `is_not`, `is_present`, `is_empty`	None	Whether a form was submitted
`hostname`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Website hostname (e.g., www.example.com)
`identified_visitors`	`is_present`, `is_empty`	None	Whether visitor is identified
`landing_page_path`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	First page visited in the session
`goal`	`is`, `is_not`, `is_present`	None	Goals
`page`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Page title
`page_url`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`, `not_begins_with`	None	Full URL of visited page
`pageviews`	`at_least`, `less_than`	None	Total pageviews per day
`quality`	`at_least`, `less_than`	None	Intent (engagement) score
`video_title`	`is`, `is_not`, `is_present`, `is_empty`, `begins_with`, `contains`	None	Title of video viewed
`video_url`	`is`, `is_not`, `is_present`, `is_empty`, `begins_with`	None	URL of video viewed
`visit_length`	`at_least`, `less_than`	None	Duration of visit in seconds
`visit_pageviews`	`at_least`, `less_than`	None	Number of pages viewed in this visit
`visits`	`at_least`, `less_than`	None	Total number of visits

Company Information

Filter	Allowed Operators	Supported Enum Values	Description
`legal_organization`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Group Parent company name
`icp_segment`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Company name
`organization_filter_group`	`is`	None	Name of the ICP segment
`website_address`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Company website URL
`employee_count`	`at_least`, `less_than`, `is_empty`	None	Number of employees (not range, only numeric value)
`industry_code`	`is`, `is_not`, `is_present`, `is_empty`	None	Industry classification code
`hq_continent`	`is`, `is_not`	None	Continent of company headquarters
`hq_country_code`	`is`, `is_not`	None	Country code of company headquarters (ISO 3166-1 alpha-2)
`hq_postal_code`	`is`, `is_not`, `contains`, `not_contains`, `is_present`, `is_empty`	None	Postal code of company headquarters
`hq_region`	`is`, `is_not`	None	Region of company headquarters
`hq_world_region`	`is`, `is_not`	None	World region of company headquarters (e.g emea, amer, etc)
`city`	`is`, `is_not`	None	City that is located the company
`continent`	`is`, `is_not`	None	Continent that is located the company
`country_code`	`is`, `is_not`	None	Country code that is located the company (ISO 3166-1 alpha-2)
`region`	`is`, `is_not`	None	Region that is located the company
`world_region`	`is`, `is_not`	None	World region where the company is located (e.g amer, emea, etc.)
`person_email`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Identified visitor email address
`person_name`	`is`, `is_not`, `begins_with`, `ends_with`, `contains`, `not_contains`	None	Identified visitor name
`person_search`	`contains`	None	Search across person data
`visit_city`	`is`	None	City of the visit
`visit_continent`	`is`, `is_not`	None	Continent of the visit (e.g africa, europe
`visit_country_code`	`is`, `is_not`	None	Country code of the visit (ISO 3166-1 alpha-2)
`visit_region`	`is`, `is_not`	None	Region or state of the visit
`visit_world_region`	`is`, `is_not`	None	World region of the visit (e.g amer, emea, etc)
`companies_list`	`is`, `is_not`, `is_present`, `is_empty`	None	Companies list

CRM

Filter	Allowed Operators	Supported Enum Values	Description
`crm_connection`	`is`, `is_not`	`connected`, `matched`	CRM connection status
`crm_lead_created_in_leadfeeder`	`is`, `is_not`	None	Whether CRM lead was created via Leadfeeder
`crm_lead_owner`	`is`, `is_not`, `is_present`, `is_empty`, `is_current_user`	None	CRM lead owner
`crm_opportunity`	`is_present`, `is_empty`	None	CRM opportunity exists
`crm_opportunity_created_in_leadfeeder`	`is`, `is_not`, `all_are`, `none_is`	None	Whether CRM opportunity was created via Leadfeeder
`crm_opportunity_owner`	`is`, `is_not`, `is_present`, `is_empty`	None	CRM opportunity owner
`crm_opportunity_status`	`is`, `is_not`, `all_are`, `none_is`	None	CRM opportunity status
`crm_organization_created_in_leadfeeder`	`is`, `is_not`	None	Whether CRM organization was created via Leadfeeder
`crm_organization_owner`	`is`, `is_not`, `is_present`, `is_empty`, `is_current_user`	None	CRM organization owner
`crm_stage`	`is`, `is_not`, `all_are`, `none_is`	None	CRM stage
`crm_task_status`	`is`, `is_not`, `all_are`, `none_is`	None	CRM task status

Leadfeeder Actions

Filter	Allowed Operators	Supported Enum Values	Description
`assignee`	`is`, `is_not`, `is_present`, `is_empty`, `is_current_user`	None	Assigned user
`emailed`	`is`, `is_not`	None	Whether lead was emailed
`followed`	`is`, `is_not`, `is_present`, `is_empty`, `is_current_user`	None	Followed by user
`sent_to_im`	`is`, `is_not`	None	Sent to instant messaging tools like Slack / Microsoft Teams
`tag`	`is`, `is_not`, `is_present`, `is_empty`	None	Platform tag assigned

Email Marketing

Filter	Allowed Operators	Supported Enum Values	Description
`event_ems_click_campaign`	`is`, `is_not`, `is_present`, `is_empty`	None	Email click event campaign
`event_ems_click_list`	`is`, `is_not`, `is_present`, `is_empty`	None	Email click event list

Operator Definitions

Operator	Description
`is`	Exact match
`is_not`	Does not match exactly
`at_least`	Greater than or equal to (numeric)
`less_than`	Less than (numeric)
`contains`	Contains substring
`not_contains`	Does not contain substring
`begins_with`	Starts with
`not_begins_with`	Does not start with
`ends_with`	Ends with
`is_present`	Has a value (not null/empty)
`is_empty`	No value (null/empty)
`all_are`	All values match
`none_is`	None of the values match
`is_current_user`	Matches the current API user

Custom Feed - Filter Reference

How to Use This Reference#

Available Filters#

Acquisition#

Behaviour#

Company Information#

CRM#

Leadfeeder Actions#

Email Marketing#

Operator Definitions#